Kalshi reaps the spotlight at the FIFA World Cup as trading in the prediction market rises to a record high

The world’s most anticipated sporting event continues to raise the bar in prediction markets, with a record amount of premium betting punctuated on Friday by a high-profile deal between Calcio and an official partner of the 2026 World Cup.

ADI Predictstreet, a prediction market licensed from Gibraltar unveil Sponsorship contract with FIFA in April Announce It will collaborate with Kalshi heading into the knockout stage of the competition, where both brands are expected to appear across stadiums, television and online advertising.

In a Blog post Posted by Andreessen Horowitz – a Kalshi and Robinhood investor – the venture capital giant noted that weekly trading volumes across prediction markets reached $14.5 billion for the first time last week. Meanwhile, the value of outstanding bets reached a record high for the third week in a row at $1.6 billion.

the Data Pulled from Artemis – which includes Countlesshis prediction market DecryptionParent company of Dastan – reflects Calci’s dominance in sports betting. Last week, Calci accounted for 62% of the total trading volume compared to 28% for Polymarket.

Meanwhile, the two prediction market platforms have strengthened their marketing approaches with ads shown during broadcasts, including a Polymarket ad that Features American rapper Future and others from Kalshi an offer Athletes like Croatian Luka Modric.

There was no shortage of other companies that were keen to participate in the event.

DraftKings said in a press release On Friday, it launched its own prediction market, DKeX. The company noted that its DraftKings Predictions product is expected to grow throughout the next month, citing increased interest in the World Cup.

As more teams are faced, some emerging prediction markets are also seeing explosive growth. Rothera, the exchange to which Robinhood began routing bets in late May, saw weekly trading volumes soar to $805 million from $2.1 million, according to Artemis.

Not long ago, analysts at asset management firm Bernstein Bet That the World Cup could be a “watershed moment” for the prediction market sector, noting that Robinhood and Coinbase are using the tournament to accelerate growth for their own offerings.