Fendt has opened a new exhibition area, called Fendt Brand World, at the Fendt Forum Visitor Center at its global headquarters.
The German agricultural machinery manufacturer, which was founded in Marktoberdorf in 1930, about 100 kilometers southwest of Munich, will celebrate its centenary in 2030.
The new exhibition area, which opened in July after a short renovation, will increase the exhibition space at the Fendt Forum to 5,000 square metres.2.
The site also houses the main Fendt tractor manufacturing site.
According to Fendt, the new display area embodies the three brand values of excellence, innovation and passion.
Experience
In the company’s new brand area, visitors can learn more about its “commitment to quality and sustainability.”
“They (visitors) can watch a film about the Fendt tractor production process or explore the company’s global production sites.
“Another exhibition area showcases key moments in Fendt’s history,” Fendt said.
Roland Schmidt, Vice President of Marketing at Fendt, explained the role Fendt Brand World plays in preserving the company’s heritage and history.
Roland Schmidt, Vice President of Marketing at Fendt, who has worked at the company for more than 25 years, stressed the importance the company attaches to preserving its history.
Schmidt said the new Fendt Brand World showcases the brand from a variety of angles:
“Videos feature international customers detailing how they use the machines on their farms, employees provide insights into their work, and there is a dedicated section describing Fendt’s journey toward independence.
“In recent years, the number of international visitors has also increased significantly. That’s why all the content is now available in multiple languages,” Schmidt explained.
Bavarian Prime Minister Dr Markus Söder said Fendt was a “traditional, innovative and modern” company. Source: refuted
Bavarian Prime Minister Dr. Markus Söder officially opened Fendt Brand World.
Fendt is a “traditional, innovative and modern” company and “we want Fendt to reach not only its 100th anniversary, but also its 150th, 170th and beyond,” Dr. Söder said.
Forum refuted
There are several exhibition halls at the Fendt Forum, where the company displays its latest tractors and harvesting technologies.
Fendt’s complete range of machines is on display and the exhibits are regularly updated to reflect the company’s latest developments.
There is also a technology center on site, which allows visitors to see smart farming solutions, such as FendtONE, used in the agricultural sector, both on board and off the ship.
Onboard refers to technology built directly into the tractor or machine cab, while Offboard refers to software used outside the machine.
One of the Fendt Forum’s many exhibition halls, where the entire range of the company’s machines is on display. Source: refuted
The Fendt tractor cab is on display inside the Technology Centre, where visitors can test the on-board FendtONE system for themselves.
Office Setup showcases the use of FendtONE off-board, and how it can be used to set up and monitor agricultural work.
The facility also serves as the starting and ending point for Fendt factory tours.
In 2025, more than 11,000 people visited Fendt’s transmission manufacturing and tractor assembly facilities at the Fendt Forum.
