Bitcoin (BTC) is trading at around $63,396 on July 13, 2026. It is still roughly 50% below its all-time high of $126,198. While short-term price action remains volatile, Eric Trump says institutional adoption is accelerating faster than ever. He believes Bitcoin still has a long way to go.
Eric Trump Commits to $1 Million Bitcoin Call
He spoke recently interviewEric Trump said that Bitcoin is entering a new phase of adoption. This is as traditional financial institutions continue to embrace cryptocurrencies.
“The floodgates are open,” Trump said, noting that major companies such as Charles Schwab, Fidelity, and JP Morgan Chase are expanding Bitcoin services. He shared that when he recently logged into his Fidelity account, he was asked to create a digital asset portfolio. Therefore, it is now easier than ever for customers to buy Bitcoin.
According to Trump, the biggest change is accessibility. Investors no longer need to rely on complex portfolios or self-custody. Now Bitcoin is available through spot ETFs and large financial institutions.
“We are on one line of cryptocurrencies, and we have a whole other area to run,” he said.
Trump also doubled down on his long-term forecast, saying: “I think it’s going to get to $1 million eventually. I’ve never been more optimistic about anything in my life.” He added that stronger cryptocurrency legislation in the US has only increased his confidence.
Perhaps his boldest claim came when he discussed institutional demand. “I’m talking to the biggest companies, the biggest families in the world, and every single one of them is racing to buy Bitcoin,” Trump said.
US Bitcoin stocks struggle despite larger BTC holdings
Interestingly, Trump’s bullish comments come even as US Bitcoin, the mining company he co-founded, continues to face pressure in the stock market.
according to Bloombergthe company’s shares have fallen more than 95% from their peak, wiping more than $600 million off the value of Eric Trump’s roughly 6% stake over the past 10 months. The company recently did a 1-for-15 reverse stock split to maintain its Nasdaq listing. However, it reached a record low last week.
Despite the weak stock performance, US Bitcoin continues to build strength Bitcoin vault. The company bought 500 BTC this week, bringing its total holding to more than 8,000 BTC. However, first-quarter results showed an operating loss of $118.2 million, including a $117.2 million Bitcoin impairment charge.
US Strategic Bitcoin Reserve Adds Long-Term Confidence
Supports the long-term bullish narrative United States Government It now owns about 328,372 Bitcoin, worth approximately $20 to $25 billion. These assets are primarily obtained through criminal asset forfeiture. The holdings are managed as part of the Strategic Bitcoin Reserve (SBR), which was established by executive order from the White House.
While Bitcoin remains well below its record highs, growing institutional participation, improving regulation, and continued accumulation by both private investors and governments are keeping the long-term outlook unchanged.
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