Another day, another Bitcoin vault.
But this time, with a twist: Earlier this week, the macroeconomist and all-around Bitcoin legend Lynn Alden Announced Orange Juice – an investment company that aims to buy, improve and acquire businesses according to Bitcoin standards.
The idea is that Orange Juice will buy small and medium-sized businesses at low prices, optimize their operations, and hold them indefinitely rather than reselling them.
A portion of the companies’ profits will be converted into Bitcoin, which serves as the company’s treasury asset.
“Bitcoin holding companies exist, but their cash flow operations tend to be small or non-existent,” Alden said. books In a blog post.
“Instead, Orange Juice will focus on building a strong and diversified base of cash flows, with a portion of the retained earnings of its business accumulating in a Bitcoin treasury,” she added.
Ego Death Capital partners Jeff Booth, Len Alden, Niko Lechuga, and Andy Pitt founded the company alongside Adrian Steckel and Robin Zweiban, while Mexican billionaire Ricardo Salinas He participated as a lead investor on Wednesday advertisement He reads.
Salinas — one of Mexico’s richest men — has long praised Bitcoin, admitting last month that he originally increased his allocation from 10% to 70% of his portfolio.
She added that the company has already raised $40 million and intends to pursue a public listing in the future.
“Over the coming decades, there will be a significant wave of business succession,” the announcement said. “Unlike traditional private equity, Orange Juice is not constrained by fund cycles or pressures to resell, allowing it to focus on the long-term health of its business.”
Bitcoin vault madness
The announcement comes as bitcoin treasuries have taken a hit: The business model – of buying and holding bitcoin and other digital assets with excess funds – has suffered in the past year due to falling cryptocurrency prices.
Strategy, the largest and oldest Bitcoin treasury, has seen its Nasdaq-listed shares plummet by nearly 80% over the past year.
Publicly traded companies in 2025 were quick to announce their purchases of digital assets in hopes of boosting their stock prices. This strategy worked, but since the market downturn, a number of companies in this area were forced to sell part of their holdings.
There are currently more than 360 digital asset treasuries, according to Bitcoin Treasurers.netIt consists of private and public entities that own a variety of digital assets.
