The 34th Anniversary Edition of Business Today magazine was unveiled at BT Davos Brainstorm, amid the world’s most influential conversations at the World Economic Forum 2026. This special edition focuses on one of the most critical forces shaping India’s economic future: Generation Z, the country’s youngest adults, and the transformations they are driving across consumption, work and enterprise strategy. This issue combines deep research with careful editorial analysis to go beyond stereotypes about Generation Z and show how a large group of digital natives are reshaping demand, redefining value, and changing the assumptions on which companies have long relied. Rather than viewing young people through the prism of hype or disruption alone, the magazine explores how ambition and caution coexist, how technology influences behavior without dictating it, and why traditional models of loyalty, credit, and linear growth are quietly being reshaped. The insights highlight the strategic implications for brands, financial services, employers and organizations seeking to achieve relevance over the next decade. All this and more in the thirty-fourth issue of Business Today magazine. Out on the stands now.
