Digital collectibles on Telegram seem to be on the right trend. Today, Telegram founder Pavel Durov recently purchased Plush Pepe for 7,500 GRAM on The Open Network before transferring the NFT to Adler Toberg, a designer closely associated with Telegram’s interface and gifting system.
The move immediately caught the attention of the TON community, not because of the price alone, but because it represents Durov’s third confirmed purchase of a TON collectible in just over six months.
Durov keeps coming back to TON Collectibles
His first known purchase receipt In December 2025 with another acquisition of Plush Pepe. A month later, he added a Telegram NFT giveaway to the collection.
Three purchases in half a year may not sound exciting in terms of cryptocurrencies. However, for the Telegram founder, this pattern indicates something more intentional than just occasional experimentation.
The message is subtle but hard to ignore: Telegram’s collectible ecosystem appears to have personal engagement from the top.
TON infrastructure continues to move faster
Purchases are also arriving as TON’s development accelerates rapidly. The recent protocol upgrade is said to have made the network ten times faster, pushing transaction finality into sub-second territory. Meanwhile, projects like Underground Pepe from GOAT Gaming have expanded Plush Pepes beyond collectibles and into active gaming assets with their own rewards economy.
Secondary market He asks I followed closely. A Telegram NFT was recently exchanged for 500,000 USDT, highlighting the growing interest in assets directly linked to the Telegram ecosystem.
Collectibles become social currency
The story took another turn when Durov transferred Plush Pepe to Adler Toberg. Interestingly, the TON community joked that the NFT would eventually end up with a Telegram employee as a workplace reward. The joke came surprisingly close to reality.
inside Telegram’s growing digital economyCollectibles increasingly appear to function as social currency, markers of community, and signals of contribution.
For now, Plush Pepe may be just another NFT transfer. But within the Telegram ecosystem, these assets are starting to carry meaning beyond ownership alone.
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