- KuCoin launches Crypto Cup with a reward of up to 1.4 million USDT.
- The campaign includes trading, payments, earnings and mining products.
- This event follows the successful $1.8 billion PROOF campaign.
KuCoin has launched a new global football-themed cryptocurrency campaign, offering users the opportunity to compete for a rewards pool of up to $1.4 million across its ecosystem.
The campaign, called KuCoin Crypto Cup, runs from June 11 to July 20, 2026, and is designed to connect multiple areas of the platform, including trading, payments, asset management and mining rewards.
This initiative comes as cryptocurrency platforms increasingly seek to expand digital asset use cases beyond trading and into broader financial and everyday applications.
According to KuCoin, the campaign is inspired by the energy and competition of the global football season and aims to provide users with multiple engagement paths across different products and services.
Building on PROOF’s momentum
The KuCoin Crypto Cup follows the company’s recent PROOF campaign, which generated over $1.8 billion in total trading volume and attracted over 120,000 participants.
One of the most notable elements of that campaign was the Tomorrowland Grand Raffle.
KuCoin said the promotion attracted more than 47,000 participants and generated a trading volume of more than $1 billion.
The exchange said the campaign demonstrated how sharing of digital assets can be linked to globally recognized cultural events.
By combining cryptocurrency participation with access to exclusive Tomorrowland experiences, the initiative sought to create deeper engagement between users.
KuCoin is now applying a similar approach to its latest football-related promotions.
The company described the initiative as being built on the following message: “One cup in the field. Up to $1,400,000 USD for every type of trader.”
Multi-product ecosystem campaign
Unlike campaigns that focus solely on trading activity, KuCoin Crypto Cup integrates multiple cross-platform products into a single user journey.
The campaign includes participation opportunities through Futures, VIP Premier+, KuCoin Pay, KuCard, Spot, Margin, Earn and KuMining.
KuCoin said the initiative is designed to combine market access, trading opportunities, real-world crypto tools, asset management tools and mining-related rewards within a single campaign structure.
The company added that the software aims to support different types of users rather than focusing exclusively on high-volume traders.
Participation opportunities include active trading, day spending, asset management, and mining-related activities.
According to KuCoin, the campaign reflects its broader goal of making digital assets more accessible, useful and rewarding for users around the world.
Rewards throughout the football season
The campaign will follow a football-inspired structure, progressing through stages ranging from the group stage to the final whistle.
During the event, users can participate in group trading contests, individual challenges, lucky draws, spending activities, important tasks and KuMining rewards programs.
The largest bonus categories include a 500,000 USDT Futures Main Tournament and a 500,000 USDT VIP Premier+ bonus pool.
Additional incentives include up to $150,000 in spot and margin bonuses, get rate hike vouchers, cash bonuses, KuMining hardware incentives, hash rate bonuses, and purchase-based bonuses.
Users can also access cashback opportunities through KuCoin Pay and KuCard.
Eligible users can participate in the KuCoin Crypto Cup through the exchange during the campaign period, with detailed bonus rules and eligibility requirements available through the exchange.
