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- AdEx has rebranded as heyAura and is moving its focus from decentralized advertising to AI agents designed for Web3 wallets.
- The company says its new native wallet assistant is designed to help users execute and manage complex onchain actions with human supervision.
Addex It is dropping the name that defined the first chapter in the cryptocurrency space and moving to a completely different name. The company has rebranded as heyAura, representing a strategic shift away from decentralized advertising infrastructure and toward AI agents integrated directly within Web3 wallets.
This is not a cosmetic change. It’s a repositioning that builds on a fairly clear trend in the cryptocurrency space right now: users have more onchain data, more protocols and more tools than ever before, but very little of it is put together in a way that actually helps them act with confidence.
From the roots of ad protocol to native wallet AI
AdEx debuted in 2017 as one of Ethereum Previous decentralized advertising projects. Since then, it has gone through many market cycles, maintained the ADX token, and gradually moved beyond the native ad technology framework. The rebranding of HeyAura makes this development clear.
The new focus is the AI assistant that resides within Web3 wallets and interacts through natural language. According to the company, users can ask it to identify DeFi return opportunities, execute conditional trades, split large swaps to reduce slippage, pool micro-token balances, process external data inputs and de-risk. Smart contract Approvals. The primary goal is to reduce the number of tabs, tools, and manual steps between intent and execution.
Dimo Stoyanov, co-founder of AdEx and now heyAura, put it plainly, saying that users operate in “increasingly complex environments” where they face more data than ever before but still miss opportunities, take avoidable risks and rely on fragmented tools.
Portfolio Assistant is built on context, not custody
The company says HeyAura is designed around a human-supervised model. Users set the goal and agree to implementation, while the assistant handles the operational work in the background. In addition to account abstraction, this could allow multiple AI-generated actions to be aggregated and approved with a single signature.
The main part of the product is its original wallet design. HeyAura says the assistant can work with wallet context, positions, and transaction history without maintaining private keys. The first deep integration is expected to be with Ambire Wallet, while support for other wallets, protocols, and third-party builders is also planned.
The company is also building support for AI models that run locally, with the idea that sensitive financial data can remain on the device rather than being pushed to remote systems by default.
