New digital asset banking is moving from basic access to cryptocurrencies to everyday financial facilities. The most powerful players no longer only allow users to buy Bitcoin. They’re adding stablecoins, rewards, low fees, cross-chain transfers, and card-linked financial experiences within apps that already serve mass-market users.
Nubank is one of the clearest examples of this shift. The company is nominated for Best neobank for digital assets in BeInCrypto Enterprise 100 Awards 2026.
| a company | ALAN Holdings, New York Stock Exchange: NOW |
| a base | Sao Paulo, Brazil |
| Clients | 135 million+ globally |
| Brazil customers | 115 million+ |
| Nubank crypto users | 7 million+ |
| Crypto assets supported | 29 digital assets |
| Encryption products | Buy/Sell, USDC swaps, USDC rewards, earn cryptocurrencies, on-chain transfers |
| Crypto updates 2026 | Get Crypto launch, fee reductions, and no-fee Bitcoin Pizza Day campaign |
Nubank’s nomination reflects the size and depth of Nubank Crypto within one of the world’s largest digital banking platforms. Nu Holdings announced more than 135 million customers globally by March 2026, including more than 115 million in Brazil. Its activity rate remained at 83%, showing that the platform is not only large, but is heavily used.
This is important in this category because the adoption of cryptocurrencies within the new bank depends on distribution. Nubank already has the customer base, application engagement, payment relationship, and financial trust layer needed to bring digital assets into mainstream banking.
From encryption access to encryption tool
Nubank Crypto now serves over 7 million customers, allowing users to buy, sell, and store cryptocurrencies directly within the Nubank app.
In March 2026, Nubank added a new major layer with Earn cryptowhich is a staking-based feature within the Nu. The product launched with Solana Rewards at a promotional rate of 6% for a limited time, with access gradually expanding to eligible customers and plans to support more assets later.
This has taken Nubank Crypto beyond just buying and selling access. Users can now operate passive digital assets directly within the app, without leaving the Nubank ecosystem.
“Your first crypto purchase actually has no fees, and you can start with as little as one Brazilian reais,” said Michael Rihani, senior director of digital assets at Nubank. “A lot of people worry that they have to have tens of thousands or hundreds of thousands of reais or dollars to be able to get into crypto. So we make it very clear and easy.”
Lower fees and wider access
Nubank also reduced its cryptocurrency trading fees in April 2026. The new progressive discount model can reduce fees by up to 100%, with lower costs based on trading volume over the previous 45 days. Ultravioleta customers and first-time cryptocurrency buyers receive fee-free transactions under this model.
The fee change is important because neobank’s crypto products compete on simplicity and cost. For mass market users, small fees can prevent regular use. Nubank’s model makes cryptocurrency trading cheaper for active users while lowering the barrier for first-time buyers.
In May 2026, Nubank also ran the Bitcoin Pizza Day campaignWaiving Bitcoin purchase fees for 24 hours. The same campaign expanded fee-free trading to other digital assets available on the platform, with Nubank saying customers could trade 29 cryptocurrencies during the campaign.
The campaign itself was temporary, but it showed the broader surface of the product. Nubank Crypto now includes scheduled purchases, price alerts, USDC swaps, USDC rewards, crypto earning, and cross-chain deposits and withdrawals for assets including BTC, ETH, SOL, and USDC.
Stablecoins as a Neobank layer
Stablecoins are also a key element of Nubank’s digital asset story. Nubank’s partnership with Circle has made USDC available to a large Brazilian user base.
Circle’s case study says that over 100 million Brazilians now have access to USDC through Nubank, with 25% of novice cryptocurrency buyers choosing USDC as their first purchase on the platform. USDC trading volume on Nubank increased by 30% in the first half of 2025.
“Most people don’t really wake up wanting a stablecoin,” Michael Al-Rihani said. “They want access to a digital dollar.” “We focus on valuable digital assets that have real-world utility and can help solve the everyday vulnerabilities our clients face.”
This gives Nubank a stronger argument than a neobank that only offers access to speculative cryptocurrencies. USDC is adding an in-app dollar-linked product, supporting users who want exposure to the digital dollar, low-friction swaps, and a more stable entry point into cryptocurrencies.
Why does the nomination stand?
Nobank nomination for Best neobank for digital assets Depends on size, product depth and execution.
The company has one of the largest neobank customer bases in the world. Its crypto product already reaches over 7 million users. In 2026, it expanded access to rewards, reduced fees, campaign-driven engagement, and broader stablecoin interest.
The BeInCrypto Institutional 100 Awards honor companies that are building systems that could define the next phase of digital finance.
this post BeInCrypto 100 Institutional Awards Nomination: Nubank for Best Digital Assets Neobank appeared first on BeInCrypto.
