The Devil Wears Prada 2 grossed $77 million at the US box office


## Market snapshot

The prediction market for The Devil Wears Prada 2 opening box office between $90 million and $100 million currently shows a 0.1% probability of a yes outcome. This is down from 40% a week ago.

## Key takeaways

– The current price indicates a strong NO decision for the market, reflecting a lower-than-expected US box office performance. The film’s strong international reception, especially in Italy, may not affect the accuracy of the US box office market. – Market activity indicates that participants are reacting to the US numbers, which did not meet the $90 million requirement for a “yes” result.

## Article text

The Devil Wears Prada 2 opened with $233 million worldwide, one of the biggest debuts of the year. In the United States, the film grossed $77 million, below expectations for a higher domestic performance. However, international markets showed strong demand, with Italy recording the fourth-largest opening for a film ever. Directed by David Frankel and featuring a star-studded cast including Meryl Streep and Anne Hathaway, the film’s release marked a significant cultural event, despite not achieving the expected domestic numbers. While international success has boosted the overall numbers, U.S. performance is the critical measure for many prediction markets.

## Market interpretation

The market interpretation indicates that the opening weekend performance of “The Devil Wears Prada 2” in the United States, which grossed $77 million, is consistent with a no-show result for the market that expects a box office range of $90 million to $100 million. The impact of this information is considered high, as US performance was a key factor in market expectations. This poor performance in the United States appears to enhance the chances of reaching a no-vote decision.

## What to watch

Observers should keep an eye on any subsequent box office reports that might alter the final tally, although major changes seem unlikely. You should also pay attention to any official statements from The Walt Disney Company regarding the film’s performance and future expectations. Additionally, keep an eye on trends in international box office numbers that could impact related markets, although they do not directly impact the current US-focused forecast market.

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